Content Marketing That Converts by Matt Heinz

Content Marketing That Converts by Matt Heinz

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Description

Content is the new currency in marketing. It’s a powerful way to generate leads and fill the pipeline. It can drive traffic, to build instant rapport, to simultaneously nurture an infinite number of qualified but not-yet-ready-to-buy prospects. However, excellence in content marketing requires finesse, focus, and know how.

Content is the new currency in marketing. It has the power to drive traffic, generate leads, to build instant rapport, to simultaneously nurture an infinite number of qualified but not-yet-ready-to-buy prospects.

But it takes more than a few blog posts to execute a powerful and effective content marketing strategy.

This course is designed to help you conceive, create and leverage content for your business, brand or organization.

You’ll Learn:

• Content Strategy
• Content Creation
• Content Leverage
• Content Amplification
• Content Optimization

The potential for content is enormous. Done correctly, an effectively executed content strategy can mobilize and capitalize on your market potential at a fraction of the cost of traditional advertising, and with residual benefits.