ConversionXL – Lindsey Christensen – Become Great At Marketing Strategy

ConversionXL – Lindsey Christensen – Become Great At Marketing Strategy

Get ConversionXL – Lindsey Christensen – Become Great At Marketing Strategy on Salaedu.com

Description:

Here’s what you’ll get:

• Prioritize your marketing efforts – Use frameworks to identify the important initiatives to focus on in a sea of options.
• Make a tangible impact – Learn how to organize marketing experiments and measure results.
• Earn respect and recognition from management – Gain a greater understanding of stakeholder roles and how to communicate effectively.

• The 8 core areas of marketing, and how they support business objectives.
• Common misconceptions about marketing, and how marketers fall into their trap.
• How to effectively partner with sales, and why it’s critical to success in a for-profit company.

• How to pinpoint the stakeholders and the role they will play in your strategy — to execute successfully, you’ll need sponsors, collaborators, and allies inside your company.
• How to identify and source key market data, like information from internal documentation, databases, historical analytics and more.
• How to plan for unavailable market data – Whether previous teams worked on strategy or not, you’ll need to develop some information from from scratch, to reflect your new perspective.

• Interview stakeholders about the market while assessing what role they’ll play in your strategy.
• Get valuable insights from marketing data including customer profiles, competitive landscape, marketing history, and market trends.
• Fill in the gaps and augment data to get a clear picture for decision-making.

• How to organize your insights in a matrix – a document that cross-references the 8 core areas of marketing and a SWOT analysis.

• Organizing a minimum viable marketing strategy
• Using an OGSM framework to align objectives, goals, strategies and measures
• Best practices for goal-setting and tracking.

•  A kick-off meeting to build excitement and stakeholder support.
• Tools to keep you organized and sharing progress across departments.
• Best practices for continuing down an agile path to success.

Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.

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