ConversionXL (Wesley Bush) – Product-led SaaS Growth

THIS COURSE IS RIGHT FOR YOU IF…

• You have a free trial or freemium offer and want more users to convert to paid customers
• You are interested in implementing a free trial or freemium offer in your business and want to fast-track the time it takes to put together a successful strategy
• You have tried to implement a free trial or freemium offer, but maybe it didn’t work out for you.

THIS COURSE IS PROBABLY NOT FOR YOU IF…

• You believe a free trial user should be treated the same way as a demo request
• You think you can get free trial users to upgrade simply by bombarding them with hundreds of automated messages
• You aren’t curious about how to make a new user of your product successful.

SKILLS YOU SHOULD HAVE BEFORE TAKING THIS COURSE…

The course is suitable for everyone, but it helps if you have:

• Worked in a software-as-a-service (SaaS) business in the past
• Experience in optimization
• A base-level understanding of digital marketing

ABOUT YOUR INSTRUCTOR, WES BUSH

Wes would rather jump out of a plane than read about what skydiving feels like. Similarly, he rather test out a promising software product than read a whitepaper about how “life-changing” the product is going to be.

Last time Wes checked, he has generated well over 130,000 free trial users since founding Traffic Is Currency, an agency that specializes in this kind of thing.

YOUR FULL COURSE CURRICULUM

PRODUCT-LED SAAS GROWTH

CONVERTING MORE FREE TRIAL USERS TO PAID CUSTOMERS

In this final class, we’ll cover a battle-tested checklist that you can use to constantly fine-tune your onboarding experience. This is a timeless process you can use to find bottlenecks in your onboarding experience.

Topics Covered

• How to dissect onboarding experiences to look for conversion opportunities
• Why you need to convince your team to onboard with product-led growth
• Implementing core principles to accelerate your growth

Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.