Coursera – Mining Massive Datasets (2016)

Coursera – Mining Massive Datasets (2016)

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Description

We introduce the participant to modern distributed file systems and MapReduce, including what distinguishes good MapReduce algorithms from good algorithms in general. The rest of the course is devoted to algorithms for extracting models and information from large datasets. Participants will learn how Google’s PageRank algorithm models importance of Web pages and some of the many extensions that have been used for a variety of purposes.

We’ll cover locality-sensitive hashing, a bit of magic that allows you to find similar items in a set of items so large you cannot possibly compare each pair. When data is stored as a very large, sparse matrix, dimensionality reduction is often a good way to model the data, but standard approaches do not scale well; we’ll talk about efficient approaches. Many other large-scale algorithms are covered as well, as outlined in the course syllabus.

Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.