David Straker – Changing Minds How to Change What People Think, Feel, Believe and Do

David Straker – Changing Minds How to Change What People Think, Feel, Believe and Do

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David Straker – Changing Minds How to Change What People Think, Feel, Believe and Do [Ebook – 4 PDF]

The ChangingMinds website started as a repository of learning about all forms persuasion and influence that reaches back over 20 years and more. As an inveterate learner and qualified teacher, David Straker went from writing books to writing directly to the web — and now the site has many visitors every day.

Is it really the book of the site?Of course you cannot squeeze over 3000 web pages into 300 paper pages, so it’s not a direct clone. Yet many of the methods and principles have been shoe-horned into a very readable space.

It is much more than the siteIt is not a cut-and-paste job. Far from it. It took 18 months and many hours to especially write every single page. Sure, there will be some familiarity if you have read all the way through the website, but there’s plenty of new stuff too.

In many ways it goes beyond what you will find in these web pages. For example, it contains: A completely new persuasion framework A simple, yet powerful model of how the mind works

Many diagrams and tables

Additional persuasion principles and methods

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