Fred Lam – Google Playbook Display
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Fred Lam – Google Playbook Display
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It has access to virtually over 95% of Internet users worldwide.
It is much bigger than Facebook and Bing combined. However, most people are intimidated by the Google Display Network.
In fact, when most people hear about it, they simply ignore it and think that it is impossible for anyone to tap into this prestige traffic source unless you either own a Fortune 100 company or have deep pockets to spend your advertising dollars.
In all honesty, that is simply a myth.
To make matters worse, most people are afraid of the Google Display Network because the majority of horror stories have rumored that it is a waste of money.
It is true – ONLY if you do not know what you’re doing.
At iPro Academy, we have spent millions of dollars with Google Display Network – PROFITABLY.
And finally, we are revealing our secrets publicly to help you master Google Display Network even if you’re a total beginner.
Why Google Display Is The Holy-Grail To Online Advertising And How It’s Now Built To Get You Results
As we mentioned earlier, Google Display Network can give you direct access to over 95% of Internet users worldwide.
That means, it is the ONLY source of traffic that you can get billions of impressions and potentially reach every single human being on the planet to showcase your offers.
In fact, what most people do not know about Google Display Network is that they are conversions-driven.
You might have heard that consumers are simply ignoring Display Ads and are immune by them. That was true at one point, but the game has changed ever since Google has been focussing heavily on their conversion pixels.
In my opinion, Google has been behind in their targeting capabilities and also their conversion driven objectives compared to Facebook.
But ever since Facebook has taken a lion share of Google’s revenue, they have sought out to build an infrastructure similar to Facebook where their pixel can do all the heavy lifting for advertisers like you to get results.
Finally, Google has it figured out!
After all, Google has more data than Facebook and for them to create a comeback, it’s just a matter of time.
And in combination to my decade of experience along with Google’s newly revamped pixel integration, Google Display Network can now get you dirt cheap traffic based on your results!
Moreover, Google Display Network is no longer just about brand awareness.
It’s now built to get you results with predictable outcomes and best of all, it’s ultra-scalable!
Now, when it comes to Google Display Network, it all boils down to a simple 3-step process.
The 3-Step Process To Turn Google Display Network Into A Revenue-Generator For All Kinds Of Businesses
Regardless of what business you own or even if you are just starting out, Google Display Network is one of the safest and most predictable traffic sources.
To master the Google Display Network, you need to understand and follow the 3-step process that we’ve innovated through millions of dollars worth of tests-and-trials.
The 3-Step Process is simple and once you’ve fully understood how it works, you can leverage Google Display Network into an instant revenue-generator and magnetize a flood of traffic that other traffic platforms can’t offer.
The 3-Step Process is: Bridging The Offer, The Responsive, Results-Driven Ads & The Laser-Targeted Audience
Let’s briefly share with you each step of the process.
Step #1: Bridging The Offer
The Secret Page That Unlocks Your Sales
Most people failed with Google Display Network not because of their product of service offerings.
It’s because they are missing a critical step that rarely anyone is aware of. Even the “gurus” don’t even know.
It’s the landing page that the users lands on the second they’ve clicked onto the Display Ads.
Most people would think that Google Display traffic is similar to any other traffic source where you bring your potential audience into seeing your offer right away.
If you do that, you’ll fail miserably.
When it comes to Google Display Ads, there’s a specific type of landing page you need to use.
I call it the bridging page.
It’s a specific page that rewires your audience’s mind before you even present them the offer.
Without this specific page, you are going to lose a ton of money and will never get Google Display Network to deliver the results that you want!
Step #2: Your Responsive, Results-Driven Ad
The “Open Loop” Ad That Gets Cheap Clicks
Truth be told, traditional standard IAB banner ad sizes are history!
Google now makes it easy for you to use their new form of display ads called the Responsive Ads.
All you need to do is give them the image and copy you want to use and Google will automatically create all the sizes for you.
Best of all, ever since Google released Responsive Ads, we have seen a significant difference in our cost per lead and cost per sale!
However, crafting a display ad is an art of science and psychology.
You don’t want to sell directly in your Responsive Ads.
You need to create what we call it the “Open Loop” to capture your audience’s attention and get them into your sales funnel and your bridging page.
If you were to treat Display Ads just like any other traffic sources, then you will be put into what consumers called the Banner Blindness.
They will simply ignore your ads and that will never get you the results you want!
Step #3: Laser-Targeting Audience
Find Your Hungry Buyers Within The Massive Web
Once you’ve gotten the Bridging page for the offer and Responsive Ads in place, the final step is the targeting and campaign structure.
With over 95% of placements on the Internet, targeting is key!
In fact, inside Google Display Network, there are over a dozen ways for you to target your potential customers.
This is where the complexity of Google Display Network comes into play.
What should your targeting be and who should you be showing your ads to?
And with various ways of targeting within Google Display Network, it doesn’t help but cause more confusion than it should be.
However, good news is, Google Display Network targeting is far more effective than other traffic sources and can be comparable with Facebook.
But you need to know what you are doing to make it work.
After spending millions of dollars (profitably) we have innovated a specific targeting system for Google Display Network.
Without it, you will be blindly advertising to consumers who may be irrelevant to what you have to offer which can result in wasting unnecessary budgets.
Once you’re able to get the targeting right, you’ll be unstoppable with our proven 3-Step Process!
Finally, at iPro Academy, we’ve created a complete, step-by-step training that documents our entire process that you can start using immediately to turn Google Display Network into a revenue and lead-generator.
This is the exact playbook that we use to train our team at iPro on mastering Google Display Network and how we use it to generate more leads and sales for our businesses.
We have taken the most complex advertising network into a complete beginner’s friendly course that’s filled with baby steps to get you results!
Introducing our Google Playbook Display!
For Just $297 USD
Here’s The Entire Google Playbook Display Course – I Reveal It All!
Here’s a sneak peak of the 8 simple yet results-driven modules that’s inside my Google Playbook Display.
Module #1: Google Display Network Launchpad
Module #2: How To Turn Google Display Into A Revenue-Generator
Module #3: The 4 Phases Of Display Targeting
Module #4: Crafting Your Highly-Effective, Responsive Display Ads
Module #5: Bullet-Proof Display Ad Setup
Module #6: Data-Driven Display Ads Reporting
Module #7: The Logical Data Inspection
Module #8: Scaling To The Moon With Google Display
Module #9: Our Secret Strategies To Google Display Retargeting
Now you have a glimpse of what’s inside my Google Playbook Display.
You might be wondering, is this for you?
The answer is YES.
Google Display is a skill set.
A very valuable skill set that every business or entrepreneur must have. In fact, if you are a true media buyer, you’ll know how rare training is when it comes to the Google Display Network.
This Google Playbook Display is built for:
If any of the above is what you do, then you absolutely need to get access to my Google Playbook Display
Business online course
Information about business:
Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”
Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.
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