Google Tag Manager (Google Tag Manager with GTM Course by Jeffalytics) by Jeffalytics

GTM will teach you how to problem solve and troubleshoot your tracking without getting bogged down by technical platform details.

By the end of this 16 lesson course, you’ll be able to use the GTM tools (tag templates, event tracking, and variables) that can save you time, and improve your marketing.

In addition to lessons from my live in-classroom training, GTM Course features updated and expanded materials designed to help you master the fundamentals of Tag Manager.

GTM Course is an on-demand training tool. You can use the training videos while you’re working in your own Tag Manager account, and you’ll have lifetime access to the materials.

GTM Course is broken down into 5 topics that feature 16 in-depth lessons and video tutorials about the fundamentals of Google TagManager.

This consolidated resource will help you quickly build GTM skills… Skills that will allow you to immediately add more value to your marketing.

• Let’s take a look inside the Course

  TOPIC 1

  GOOGLE TAG MANAGER DECODED – Learn how to dive into GTM with confidence and purpose

• GTM Terminology – Gain a straightforward understanding of GTM most critical components  
• Getting started in Tag Manager – Creating your brand new account
• How and why Tag Manager simplifies digital marketing

• TOPIC 2

  WORKING IN TAG MANAGER – Time saving solutions that will make tagging and tracking easier

• Build your account the right way from day 1 – Workspace and workflow 
• Digital marketing power tools – Tags and triggers
• Put your Google code updates on autopilot with the GA tag template 
• Publishing your first container – The safe way to tag and track
• A codeless installation of GTM
• How to know that your GTM installation was a success 

• TOPIC 3

  EVENT TRACKING IN GOOGLE TAG MANAGER – Using GTM to add more value to your measurement and marketing skills
  

• Gaining buy-in from your company and clients to leverage your new GTM skills 
• The gateway to on-page data – Event Tracking
• Variables and triggers – The keys to automating your tracking
  How to install new tracking with confidence – Creating and testing triggers

• TOPIC 4

  TAGGING YOUR WEBSITE – The secret to upgrading your analytics effectively and quickly

• Using video tracking to find out what your customers really think of your video content 
• The secret to automating your event tracking – Dynamic variables 
• Troubleshooting made easy – Using GTM version control 
• Learn how much of your content your visitors really read – Scroll tracking 
• Reduce your bounce rate with user interaction events Using Real-Time reports to see your immediate results
• TOPIC 5

  THE DATA LAYER AND BEYOND – Enter the analytics Matrix and remove the limitations from your measurement capabilities

• Tracking the data that will help you get more leads – Lead form tracking 
• Using outbound link tracking to learn where your customers go when they leave your site
• Using PPC tag templates to get better conversion data, without coding
• Using download tracking to learn which content your website visitors really want
• Removing the barriers to your data tracking skills by accessing the data layer
• How to keep advanced tracking simple
• Seeing the results of your hard work in Google Analytics