High Ticket Hybrid by Mariah Coz

High Ticket Hybrid by Mariah Coz

Description:

The High Ticket Hybrid System: Enroll High Ticket Clients Without Sales Calls, Live Events, or Crazy Tech
Watch the replay of the exclusive private training and Q&A below before it expires!

ENROLL NOW BEFORE THIS OFFER EXPIRES!
Expiring Bonus: 1:1 Launch Debrief Call with Mariah (when you enroll now)
Pay in Full Bonus: 30-minute 1:1 Strategy Call with Mariah
ENROLL NOW BEFORE THIS OFFER EXPIRES!
HIGH TICKET
HYBRID
Design, deliver & sell a scalable high ticket group coaching program, without ever doing a sales call.

Right now, you believe your clients must have an hour-long phone conversation in order to invest $5K, $10k or $15K+ in your program.

I’m here to tell you:
THAT IS NOT THE CASE, AND THAT LIMITING BELIEF IS THE BIGGEST BOTTLENECK STOPPING YOU FROM TRULY SCALING YOUR BUSINESS.

There is a way to sell your transformational, high ticket $10k+ programs without sales calls.
It is an empowering enrollment experience…meaning it’s actually a better experience for both you and your potential clients.
The process and system itself is simple and elegant to execute once you learn it.
Imagine
what it will
feel like
when you
are…
Creating a hybrid-style group coaching program that serves your best clients at the highest level…
Adding a new revenue stream where one client is worth 10-20 normal course sales…and is just as easy of a no-brainer to sell.
Doubling your course business without needing twice as many leads by adding a high-touch, high ticket group coaching offer that builds on the courses you’ve already created.
Seeing your clients actually show up and get the results they desire, because your program is designed to create the environment for them to thrive in and they are massively committed.
Enrolling up to 5, 10, even 20 clients a month (at a $5k-$15k price point each) using the power of systems and automation, without ever wasting an hour on a 1:1 sales call.
Eliminating “bad-fit” clients easily and quickly with a superior process that allows you to only enroll the best clients without ever having to talk to them on the phone.
Finally feeling like your work is creating the deepest impact for your best clients, and having real connection to the results you help co-create with your clients.
What would it mean to you to stop doing sales calls for your high ticket offers?

Imagine being able to enroll people into your program effortlessly with a few minutes of high touch connection with them, but no need to ever get on an hour sales call again?
Imagine eliminating the need to hire an expensive, commissions based sales team eating into your profit, and instead invest in a trained and trusted coaching team to wow your clients.
THE HIGH TICKET HYBRID SYSTEM IS THE REVOLUTIONARY WAY TO DELIVER & SELL HIGH TICKET GROUP COACHING PROGRAMS

ENROLL NOW
High Ticket Hybrid combines creating a Hybrid Course & Coaching Program with a Hybrid Sales System to deliver major results to your clients, at a premium price point, without sales calls.
I’ve held these secrets close over the last 2.5 years about how I have been able to:

Sell a high ticket, high-end coaching program for $10k+ without sales calls using the power of systems and automated funnels. This is unheard of in this industry, and you probably didn’t realize it was possible!
Design a high ticket “hybrid” program that combines my course and group coaching elements to create a no-brainer offer that gets amazing results for clients.
Hire a dream coaching team to deliver the high-touch elements of the program and delight my clients, so that I am not the bottleneck in the scaling of my high-end offer (My program can have hundreds of clients in it at a time without diminishing the experience of each client).
Go from “that’s impossible” to “that’s my new normal”
with the High Ticket Hybrid system.
What’s included in the
High Ticket Hybrid Program:

Access to the 12-Month High Ticket Hybrid Program & Curriculum
This program is very intentionally designed to be a 12 month container, as it will allow us to create your high ticket group coaching program (or optimize the program you currently sell) and then build and optimize the evergreen sales funnel for it. This gives us time to update your program, launch your funnel, and optimize everything!
Weekly Group Coaching Calls with Mariah
Each week, we have high level coaching calls together. This is where we will discuss strategy, overcome challenges, go deep into developing your million-dolar mindset and fix any issues in your program delivery, business model, sales or funnel.

Weekly Critique & Review Your Work
Each week, you will submit your work for feedback and critique. This is where we actually look at the assets you’re creating and give you feedback on everything from your webinar slides to your application page and your program structure. This is how you get our eyes on your business directly. We give you actionable, expert feedback on your copy, structure, strategy, and more.
Private Client-Only FB Group
Connect with the other high-level members of this exclusive program, surround yourself with successful 6- and 7-figure business owners, ask questions and get support in our private group. You’ll meet ambitious friends, network with other experts, and see the inner workings of high 6 and 7 figure businesses.

Our Full Curriculum, Template & Standard Operating Procedures Library:
Access all of our resources, downloads and higi-impact training videos inside our private portal. Includes access to more than 40+ Templates, SOPs, Manuals, dashboards and “done for you” documentation on everything from on boarding new clients, selling without sales calls, hiring a team of coaches, and so much more.

Here’s what we’ll do together in the High Ticket Hybrid Program:
Design your own High Ticket Hybrid group coaching program to be totally scalable from Day One (so it doesn’t take up a bunch of time) that serves your best clients at the highest level.
Determine the messaging, positioning, price point, timeframe and core outcomes of your high ticket offer that makes it an irresistible no-brainer even at a super premium price.
Design the elements of your unique program – how many calls should you include? What milestones could you incorporate? What content should be included?
Create a program where the delivery does NOT take up all of your time, even though it delivers a high-end experience to your clients and gets them incredible results.
Hire a team of coaches to delight your clients and deliver your program, so that you are not the bottleneck in the growth of your own program.
Install all of our operations related to managing a high ticket program into your business. This is huge – we will be actually giving you ALL of our internal SOPs (Standard Operating Procedures) and templates related to how we run the program including Airtable Base templates (our client management system that is life-changing and magical), our internal documentation and processes for everything related to running a high ticket group coaching program (it’s like a done-for-you coaching manual).
Create your evergreen sales system for enrolling high ticket clients WITHOUT EVER DOING A SALES CALL (because yuck, those suck) while still making sure only the best perfect-fit clients get into your program.

Design a hybrid group coaching program that is a no-brainer offer even at a premium price point (you’ll be charging $5k-$15k for your offer) including your pricing, what to include in your program (and not to include!), the positioning and the messaging. We will help you structure an offer that is low-maintenance for you, while delivering an amazing experience and results to clients.
Even if you already have an existing high ticket coaching program, many clients make some impactful tweaks to their program (pricing, timeframe, or delivery) that will make it infinitely easier to sell and deliver. We’ll make sure your program is as streamlined and irresistible as possible.
*Includes templates for outlining your scalable coaching program, pricing, and more

Deliver your program in a way that doesn’t take up all your time. Just because you’re offering a high ticket, high-touch group coaching experience doesn’t mean you should be spending a ton of time delivering it! You can get results for your clients without spending all day in delivery (I currently spend about 4 hours per week on my high ticket program). You’ll create your client management system with our templates, learn how to deliver great group calls and how to run an effective client group – as well as all the little details we do in our program to delight our clients and create raving fans for life.
We’ll make sure your program delivery is streamlined, evergreened, and as automated and organized as possible. You’ll even get the tools for hiring a coaching team to run your program so you are not the bottleneck in scaling.
*Includes templates and SOPs for our entire client management system, running group calls and onboarding clients, and hiring coaches.

Build the simple system to sell your program at scale…without any 1:1 sales calls, live events, or crazy tech! This is the real magic. I have developed a process that allows us to enroll clients into our program with ease, through an automated funnel system. No more wasting hours on “sales calls” with bad-fit clients. We replace your time & energy with powerful assets that do all the heavy lifting.
We take the variables and guesswork out of it. Our system has been perfected over the last 2.5 years so we are able to enroll clients with an empowering enrollment experience that is better for them, and for you, and ultimately so much more profitable than any sales team (why sell on a 1:1 basis when you can sell at scale?)
*Includes templates and SOPs for your application process, the entire funnel end-to-end, marketing, enrolling clients, and more.

“I really enjoyed working with Mariah and her team on creating a whole new kind of high ticket funnel. I’ve been running a very successful business for 9 years and was always a high-end service provider, but I wanted to find a more efficient and consistent way to reach more people with our high ticket offer while not overwhelming my calendar with sales calls. Mariah’s approach was truly unique, her and her team were genius at helping me hone in on the perfect messaging. It was a HUGE help to have their eyes on every aspect of the funnel from top to bottom and the webinar they helped me write was one of the best ones I’ve ever seen. Their enthusiasm and dedication to making sure we got results was palpable and appreciated.
We ended up making $40,000 on the first launch of the funnel they helped us create. While this is a number we are used to making in the business, what was special about this experience was that I did not have to do a single sales call to make that $40,000. That was brilliant and such a time saver. Before I had to put in hours of time on individual sales calls with people during a launch. Mariah and team were able to build up our funnel in a way that allowed us to maintain our high standards on who we let in to our programs, yet build enough trust with our ideal customer that they could make a five-figure investment without needing to speak with me for an hour about it, saving hours of time and money.
The way Mariah and team go about this is unlike anything I’ve ever seen and I’m looking forward to seeing what happens when we take this evergreen. A truly enjoyable, well-curated experience!”
LISA FABREGA, LEADERSHIP MENTOR

“Before High Ticket Hybrid, my biggest month was $17k. When I introduced my high ticket program I had a $45k month, my biggest ever, and in the second month of selling it on evergreen I’ve already brought in 5 evergreen high ticket clients in the first 7 days of the month! Best of all, I love the clients that are enrolling and it is a joy to be supporting them and working with them! Thank you so much for making this possible!”
– MEGAN MINNS, PRODUCTIVITY COACH

“Mariah is upleveling us. PERIOD. This is POWERFUL. The entire system is glorious and turning the high ticket industry on its head. I did $85K in sales with my High Ticket Hybrid launch this month!”
– ISI ALADEJOBI, CAREER COACH

“Mariah you are the best. Thank you for this program. It is the best thing ever. We hit 12 enrollments! That was our big goal! $60k launch on the books. 50% conversion rate. I have never had a launch go this well (as in blowing my goals out of the water). Every limiting belief I had about what’s possible is completely demolished.”
– COURTNEY CHAAL, YAY FOR 100K

“I fully imitated Mariah’s teaching and had a great launch. I felt in my power the whole time. I banked $24,500 and booked $42,500 with payment plans, with a 28% Conversion rate. I never thought 2 months after making this investment, I would make double that investment. Mind blown.”
– JORDAN GILL, SYSTEMS SAVED ME

“Mariah, I just wanted to say this program is already changing my life. Finally I can see my 7 figure vision come to life! I enrolled 3 new clients in 3 days on the new model. Thank you!”
– LATTICE HUDSON, ELEVATE TO SUCCESS ACCELERATOR

“Total Revenue Generated: $44,000! 21% conversion from application to enrollment! Following up was easy and flowy, and it felt SO GREAT to be ‘launching’ and just casually responding to DMs for the 3 days. I feel PEACE. Which is exactly the feeling that I’m after in my business. It’s this knowing of ‘this is exactly where I’m meant to be at’, and it’s amazing and awesome, and I feel peaceful about it all!”
– KELSEY KERSLAKE, ALIGNED BUSINESS ACADEMY
HIGH TICKET HYBRID INCLUDES ALL THE TRAINING, TEMPLATES, & TOOLS YOU NEED TO SCALE

Module 1: Design Your Scalable High Ticket Offer
Design your own High Ticket Hybrid group coaching program to be totally scalable
Complete your “Offer Chart” so you can see your entire program laid out on a single page
Determine your pricing, deliverables, structure, course content, and what support to include
Learn the 2 unique ways to get your clients to the finish line that doesn’t require any “accountability”.

Module 2: Your Tech & Systems Foundation
Prepare to enroll dozens of new clients by getting organized first
With a few clicks, install our client management system and lead funnel base into your own business (it’s like magic)
Set up your automations so that enrolling new clients is easy and hands-off
Get your backend set up to scale, so you’re ready for the increase in enrollments coming your way!

Module 3: The Client Journey from Onboarding to Renewal
See a birds eye view of the entire client journey within your program, from their first onboarding call to their final exit survey
SOPs, scripts and templates for successful onboarding calls, welcome sequences, renewal emails, and removing graduating clients.
Strategies for successfully renewing clients, increasing the lifetime value and ensuring they want to keep working with you!

Module 4: The High Ticket Hybrid Live Funnel
Test your funnel assets LIVE before automating and evergreening the entire system
Overcome limiting beliefs and mindset blocks holding you back from stepping into the next level
Create all the powerful assets that will serve you for years to come and be worth millions to you over time
Includes comprehensive checklists, metric tracking spreadsheets, SOPs and templates for all emails, webinar slides, social selling, and each page you need to create.

Module 5: Deliver Coaching Calls & Critiques Clients Love
How to host effective and efficient coaching calls and critiques that your clients love
SOPs and templates for coaching call documents and critique documents, so you and your coaches go into each call super organized and ready to rock
Protocols and systems for managing a high-touch client FB group at scale: best practices, post templates, and more.
”Plug-and-Play” Group Response Library to make training coaches and answering repetitive questions easy and quick

Module 6: Client Milestones
”Milestones” are one of the unique ways we make sure our clients make progress in the program
Design and develop your own unique Milestones for your program
SOPs on How to Deliver Milestone Calls and Milestone Gifts
Includes templates, pre-made forms, and SOPs for collecting client Milestone data, and hosting Milestone calls effectively.

Module 7: Hire Your Dream Coaching Team
Everything you need to hire and train a trusted team of coaches to delight your clients and deliver your program promises for you
Includes the Hiring dashboard, and pre-made application forms for organizing applicants
The 3-Step Hiring Process workflows
Includes templates and SOPs for all hiring interviews with what questions to ask and done-for-you test projects
Includes coaching training manual template with examples

Module 8: High Ticket Hybrid Evergreen Automated Funnel
Arrange and automate your assets into the perfect evergreen enrollment experience for your clients
Measure your evergreen funnel metrics end to end withour plug-and-play spreadsheets
Includes all the templates, SOPs, and workflows for building the evergreen funnel and managing it day to day.
Install our “done for you” Funnel Dashboard into your business instantly with a few clicks, to keep your leads organized.
Social selling scripts and library of objection handling responses ready to use

Module 9: Driving Applications to Your Evergreen High Ticket Funnel
Once your automated funnel is up and running, it’s time to drive consistent traffic to the application
Learn both paid and organic strategies for driving qualified applications 24/7
Optimize your website, social media, and content strategy for organic applications
Set up the 3 must-have FB ads to drive qualified paid traffic to your application

Module 10: Advanced Marketing Strategies (COMING SOON)
Scale your High Ticket Program with powerful advanced strategies
Learn about using Youtube Ads for attracting premium clients with high impact video
Create a monthly campaign to drive enrollments
Build a unique “pre-application” webinar to increase applications
Leverage paid live workshops into high ticket clients
More secret strategies for scaling!
BONUS COURSE: 7-FIGURE VIRTUAL EVENTS

Host Your Own 7-Figure Virtual Events
Templates, Scripts, and SOPs for hosting profitable virtual events that sell your high ticket program
How to set everything up and run a seamless, smooth event
The exact system we used to bring in over $800k+ in sales in with no sales calls, and added 1500+ paid customers to our list.
This bonus alone is worth the entire investment, it’s a brand new full course!
HIGH TICKET HYBRID IS FOR YOU WHETHER YOU DO NOT ALREADY HAVE A HIGH TICKET PROGRAM, OR IF YOU HAVE AN EXISTING PROGRAM BUT YOU WANT TO AUTOMATE THE ENROLLMENT PROCESS WITHOUT SALES CALLS.

“I already have a
high ticket program…”

Great! So many people have come to me just for advice on automating the sales of their existing high ticket program so they can get out of the sales calls. But we also find that when clients come to us with an existing high ticket program, we end up discovering lots of ways we can actually tweak what they have now to make the delivery even better, more streamlined, organize their client management, and if you’re into it, even hiring coaches to help you run the program so you aren’t a bottleneck. We’ll make sure your existing program is as effective and efficient as possible, then we’ll set up your sales system for enrolling clients with ease and automation
“I don’t have a high ticket
offer yet…”

Perfect! We can help you create your own high ticket group coaching program even if you’ve never sold a high ticket offer before. (And don’t worry if you’re nervous about charging more … I used to feel that way! We’ll design your program to be irresistible and super high-value.) A high ticket hybrid coaching program is the best way to increase your revenue, while serving your best clients at the highest level. You’ll design your high ticket hybrid program with us, and then you’ll learn how to sell it at scale (without sales calls or live events) right from the start.
We are redefining the new standards for the high ticket coaching industry, and you’re invited to join us.
Be the first in your industry to implement this innovative, cutting edge funnel that gives you a huge advantage. You want to implement this before your competitors do.
The sooner you add this high ticket offer to your product suite, the sooner you can start scaling your revenue beyond courses and services. Your audience is waiting for you to offer them a program like this!
We are currently onboarding new clients who want to either add a high ticket offer to their product suite, or improve the group coaching program they currently sell so the delivery is as streamlined as possible …and then sell that high ticket group program without sales calls, live events, or crazy tech using my powerful system for automating high ticket sales.

Stop wasting your time on sales calls, streamline your high ticket program delivery, and make sure your offer is a no-brainer by design… enroll now!

The Investment
PAY IN FULL
SAVE AN ADDITIONAL $4,000
12 Months Access to High Ticket Hybrid Program
Weekly Group Coaching Calls with Mariah
Weekly Personal Review of Your Work
Access to all of our Templates, Standard Operating Procedures, Documentation, Scripts and Processes related to running and selling your High Ticket program.
Everything you need to create, evergreen & sell your High Ticket Group Coaching Program at scale
+ BONUS: 30 Minute 1:1 Call with Mariah
ONE PAYMENT OF
$20,000
ENROLL NOW
PAYMENT PLAN

12 Months Access to High Ticket Hybrid Program
Weekly Group Coaching Calls with Mariah
Weekly Personal Review of Your Work
Access to all of our Templates, Standard Operating Procedures, Documentation, Scripts and Processes related to running and selling your High Ticket program.
Everything you need to create, evergreen & sell your High Ticket Group Coaching Program at scale

12 MONTHLY PAYMENTS OF
$2,000 PER MONTH
ENROLL NOW
*If you choose the Pay in Full, you will make an initial $5,000 deposit using the enrollment button above, and then pay the remainder of your $15,000 balance through an electronic transfer within 48 hours of enrolling (this is because it is a larger transaction).

What would it mean for your business to enroll up to 5-15 clients per month at $5k-$10k each…without sales calls or spending all your time in delivery?
Let’s do the math: how much is it costing you to not install this system into your business?
If you’re currently doing sales calls…you’re wasting so many HOURS of your time (or even worse, paying someone else to waste their time!). How much is that worth? As the CEO of your business, your hours are worth at least thousands of dollars, if not more…
And if you charge $10k for your high ticket hybrid program, how many sales do you need to make in order for this to be worthwhile to you? You just need to enroll 2 clients to pay yourself back…
If you can add even just 3-5 new clients a month at this new premium price point (without spending all your time on sales or delivery), what would that mean for your business?
If you’re not currently offering a “next level” for your current students or clients…you are literally missing out on tens of thousands in revenue…but you’re also missing out on serving your best clients at a higher level.
Let me show you how to master the only high ticket sales system that eliminates sales calls with HIGH TICKET HYBRID.
ENROLL NOW

Hey, I’m Mariah!
I’ve been running a 7-figure evergreen course business for the last 5 years.
What you may not know, is that a little over 2 years ago I developed a secret strategy for selling my own high ticket coaching programs…without ever doing a sales call. I created a system for an empowering enrollment experience that you and your clients will love.
That one funnel catapulted us beyond 7 figures, and I’ve built my #dreamteam to support my clients and deliver high touch results without being the bottleneck!
This training is the first time I’ll be sharing that system with you!
I’ll warn you: I’ve never done things the traditional way. I don’t follow what other marketers do. What I teach can seem counterintuitive and almost impossible – but that’s why it works!

The high ticket coaching industry is ready for a revolution, and I’m so excited to link arms with you as we redefine the standards of what a high ticket coaching program can be!
Common Questions
Q: What’s the difference between a course and a group coaching program?
A: Your regular course is usually pretty self paced, priced between $200-$2000, and you have a Facebook group for support.
Your group coaching program will take your existing course as the foundation of content (or we may decide it has different content) and include the course, but then we add additional levels of support like a weekly group call, milestones, etc. Your group program will have an application process, so not just everyone can buy it. One big difference is that the commitment and results in a group coaching program are better usually because of the higher price point and the fact that the group coaching is a limited timeframe (usually 3-12 months – we’ll figure out what it is for you). Your group coaching program will have a limited timeframe, a much larger investment ($5k-$15k), sometimes different content, and more support.
Q: How long will I have access to the program content and calls, and support?
A: This is a 12 month program, you will have 12 months access to the calls, content portal and support related to this program.
Q: What’s the difference between High Ticket Hybrid and the Accelerator?
A: In the Accelerator, we teach you how to create, launch and then build an evergreen sales funnel for a $200-$2000 signature course. In High Ticket Hybrid, we are teaching how to create, deliver and sell a High Ticket Group Coaching program for $5k-$15k, that sells WITHOUT SALES CALLS using our High Ticket Hybrid funnel process. High Ticket Hybrid is our most advanced, high-level program. Ideally, our clients are building out their entire product suite through both programs: building and selling their course, and building and selling their own high ticket group program, since they work together beautifully.
Have another question? Email us at [email protected] or DM me directly on Facebook or Instagram! I’m happy to chat with you and answer all your questions.

YOUR SUCCESS DEPENDS ENTIRELY ON YOUR OWN EFFORT, MOTIVATION, COMMITMENT AND FOLLOW-THROUGH. WE CANNOT PREDICT AND WE DO NOT GUARANTEE THAT YOU WILL ATTAIN A PARTICULAR RESULT, AND YOU ACCEPT AND UNDERSTAND THAT RESULTS DIFFER FOR EACH INDIVIDUAL. EACH INDIVIDUAL’S RESULTS DEPEND ON HIS OR HER UNIQUE BACKGROUND, DEDICATION, DESIRE, MOTIVATION, ACTIONS, AND NUMEROUS OTHER FACTORS. YOU FULLY AGREE THAT THERE ARE NO GUARANTEES AS TO THE SPECIFIC OUTCOME OR RESULTS YOU CAN EXPECT FROM USING THE INFORMATION YOU RECEIVE ON OR THROUGH THIS WEBSITE OR PRODUCT. When you purchase our product, you understand that there is no guarantee that you will achieve any particular result or outcome using any of the ideas, tools, strategies or recommendations presented. We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth or results of any kind. You understand that with any business endeavor there is an inherent risk, including a loss of capital and loss of customers and therefore you assume all responsibility for any such risk.

EARNINGS DISCLAIMER.
ANY EARNINGS OR INCOME STATEMENTS OR EXAMPLES SHOWN THROUGH OUR WEBSITE ARE ONLY ESTIMATES OF WHAT MIGHT BE POSSIBLE NOW OR IN THE FUTURE. THERE CAN BE NO ASSURANCE AS TO ANY PARTICULAR FINANCIAL OUTCOME BASED ON THE USE OF OUR WEBSITE. YOU AGREE THAT I AM NOT RESPONSIBLE FOR YOUR EARNINGS, THE SUCCESS OR FAILURE OF YOUR PERSONAL OR BUSINESS DECISIONS, THE INCREASE OR DECREASE OF YOUR FINANCES OR INCOME LEVEL, OR ANY OTHER RESULT OF ANY KIND THAT YOU MAY HAVE AS A RESULT OF INFORMATION PRESENTED TO YOU THROUGH OUR WEBSITE. YOU ARE SOLELY RESPONSIBLE FOR YOUR RESULTS.

TESTIMONIALS.
I PRESENT TESTIMONIALS AND INSIGHTS ABOUT OTHER PEOPLE’S EXPERIENCES WITH MY WEBSITE FOR PURPOSES OF ILLUSTRATION ONLY. THE TESTIMONIALS, EXAMPLES, AND PHOTOS USED ARE OF ACTUAL CLIENTS. THEY ARE NOT INTENDED TO REPRESENT OR GUARANTEE THAT CURRENT OR FUTURE CLIENTS WILL ACHIEVE THE SAME OR SIMILAR RESULTS; RATHER, THESE TESTIMONIALS REPRESENT WHAT IS POSSIBLE FOR ILLUSTRATIVE PURPOSES ONLY.

Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.

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