How to Succeed as an Independent Marketing Consultant
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Description
DEAR MARKETING CONSULTANT (OR SOON-TO-BE CONSULTANT):
Stan Freiberg, a Madison Avenue creative guy from the 60s, once wrote a comic song called “Everybody wants to be an art director.”
His song parody lambasted the fact that — back in those days – it seemed like everyone and his brother wanted to work in advertising.
Today, I could just as easily write a song titled “Everyone wants to be a marketing consultant.”
The Internet is flooded with programs, courses, and boot camps promising to make you into a marketing expert –
— in everything from branding and direct marketing, to e-mail marketing and search engine optimization, to pay-per-click advertising and PR.
But this isn’t a pitch for one of those programs.
I have no intention of – or desire to – sell you another “become a master marketer” program.
At least not today….
Business online course
Information about business:
Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”
Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.
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