Jeff Sauer – Tag Manager Mastery

Tag Manager Mastery guides you through the process of learning Google Tag Manager, starting from scratch. By the end of this journey, you’ll be able to transition from being a novice to becoming an intermediate GTM user, enabling you to regain control of your tracking efforts and enhance the value you bring to your marketing endeavors. This course is designed to help you gain expertise in the fundamental components of GTM that not only save you time and money but also focus on collecting actionable data that is essential for your business.

Jeff Sauer: Who is He? Jeff Sauer has been engaged in web analysis since 2005, becoming one of the initial individuals to beta test Google Analytics. He had the privilege of being among the top 50 beta testers for Google Tag Manager as well. Jeff has been instrumental in assisting businesses of all sizes in upgrading their tracking and analytics using GTM. Since the inception of Google Tag Manager, he has displayed a strong fascination with how this platform simplifies tracking and tagging processes. Jeff derives immense satisfaction from helping students streamline their tracking methods and gain access to more profound marketing insights through GTM. One of the most frequently asked questions by students of Google Analytics Mastery and Google Ads Mastery Courses is, “Jeff, can you please teach GTM?” Consequently, he takes great pride in presenting this course.

Tag Manager Mastery with Jeff Sauer This course consists of five sections, each comprising 16 comprehensive lessons and video tutorials that delve into the fundamentals of Google Tag Manager.

Additionally, a consolidated resource will expedite your acquisition of GTM skills, allowing you to immediately enhance the value you bring to your marketing efforts.

1. Google Tag Manager Unveiled: Acquire Confidence and Purpose in Navigating GTM

• Master GTM Terminology: Attain a straightforward comprehension of its most vital components.
• Establishing a New Account: Learn how to create a brand-new account effectively.
• The Simplification of Digital Marketing: Explore how and why Tag Manager simplifies digital marketing endeavors.

2. Navigating Tag Manager: Discover Time-Saving Solutions for Simplifying Tagging and Tracking

• Workspace and Workflow: Build Your Account: Learn about workspace and workflow and how to construct your account.
• Empower Your Marketing Arsenal: Tags and Triggers: Explore the power tools of digital marketing, namely, tags and triggers.
• Streamline Google Code Updates: Utilize the GA tag template to automate Google code updates.
• Safely Publish Your Initial Container: Learn the secure method for tagging and tracking.
• Codeless GTM Installation: Execute a codeless installation of GTM.
• Confirming Your Installation: Determine the installation’s success.

3. Event Tracking in Google Tag Manager: Enhance Measurement and Marketing Proficiency

• Secure Buy-In for Your GTM Skills: Understand how to gain support from your company and clients to leverage your newfound GTM skills.
• Access On-Page Data: Explore the gateway to on-page data through event tracking.
• Master Variables and Triggers: Discover the keys to automating your tracking through variables and triggers.
• Install New Tracking with Confidence: Learn how to confidently install new tracking by creating and testing triggers.

4. Enhancing Website Tagging: Rapid and Efficient Analytics Upgrades

• Gain Insight into Video Content: Utilize video tracking to decipher customer sentiments towards video content.
• Automate Event Tracking: Streamline event tracking procedures.
• Simplify Troubleshooting: Utilize GTM version control for easy troubleshooting.
• Gauge Visitor Content Engagement: Explore scroll tracking to determine the amount of content visitors actually read.
• Reduce Bounce Rates: Decrease bounce rates by tracking user interaction events.
• Real-Time Reports: Instantly check results through real-time reports.

5. The Data Layer and Beyond: Expanding Your Tracking Horizons

• Generate More Leads: Track lead forms to capture valuable leads.
• Monitor User Navigation Post-Site: Use outbound link tracking to understand where customers go after leaving your site.
• Optimize PPC with Tag Templates: Enhance conversion data without the need for coding using PPC tag templates.
• Explore Content Preferences: Learn which content your website visitors truly desire through download tracking.
• Access the Data Layer: Remove barriers to your data tracking skills by tapping into the data layer.
• Simplify Advanced Tracking: Discover methods to keep advanced tracking straightforward.
• Analyze Your Success in Google Analytics: Evaluate the results of your hard work within Google Analytics.

Bonus Features

• Master Classes with Simo and Jeff
• Preconfigured Google Analytics Container and Walkthrough
• Standard Operating Procedures (SOP) Library

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