Kynship Co – The Influencer Marketing Blueprint – Standard(Course Videos Only)

Kynship Co – The Influencer Marketing Blueprint – Standard(Course Videos Only)

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Description:

How Do I Start In Influencer Marketing?

Product seeding is the foundation of ALL influencer Marketing. If that’s true, how you go about building that foundation is very important. Welcome to the beginning of our influencer blueprint.

• What Is Product Seeding?
• Seeding Is Your First Impression
• Building A Core Community – How To Break Into A Category
• Who To Seed & How To Know They Are The Right Fit
• How To Get An Influencer’s Address
• How To Create An Unboxing Experience
• MightyScout – How To Track Organic Posting From Seeding
• How To Take The Next Steps With Your Influencers

Influencer Strategy 101

• Who, Where, and How do I pick influencers? How you do this will determine what influencers you choose and ultimately, the ROI you receive.
• How Influencer Marketing Can Go Wrong
• Micro, Macro, Celebrity? Who Should I Pick?
• Philosophy Of Influencers – How To View Them
• How To Find Influencers – What Tools Are There?
• How To Analyze An Influencer – The Authentic Test
• Inside My Mind – What Influencers I’d Pick Based On Industry

Best Practices To Ensure Success

You can have the best strategies and influencers in the world but if you don’t know how to do these lessons well, you could end up not getting what you want or in a legal battle. This section is the actual day-to-day work and process of influencer marketing.

• Negotiation, contracting, and pricing for influencers.
• How To Outreach To An Influencer (For Contracting)
• 4 Guidelines To Negotiate Effectively
• Influencer Pricing – What Do I Pay Them?
• 3 Critical Things To Include In Your Influencer Contracts
• How To Draft A Creative Brief
• Recap & Intro To Taylor

Influencer Generated Content

• Introduction to Influencer Generated Content (IGC)
• IGC Creation Best Practices
• Creating A Customer Journey
• How To Implement IGC Ad Creative
• Measuring IGC Performance
• IGC Performance-Based Deals

Influencer Organic Social Posts Vs. Influencer Whitelisting (Sponsored Ads)

• Comparing Reach, Engagement, & Frequency
• Comparing The Customer Journey
• Comparing Costs & Return on Investment
• Comparing Visible Metrics of a Macro Influencer Activation

Set Up & Scale Influencer Paid Media Funnels

• Influencer Whitelisting Account Set Up
• How To Have Influencers Grant Whitelisting Access (Step-By-Step Guide) Part 1
• How To Have Influencers Grant Whitelisting Access (Step-By-Step Guide) Part 2
• Building Influencer Audiences to Target
• Influencer Lookalike Audiences
• Influencer Whitelisting Full Funnel Buildout
• Macro & Micro Influencer Paid Media Funnel
• Budgeting Influencer Whitelisting Ad Spend
• How to Write Influencer Whitelisting Ad Copy
• Influencers As Customer Service Reps Via Whitelisting
• Influencer Whitelisting: Who’s Better? Macro or Micro Influencers?

Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.