Melissa Burch – Real Fast Library Marketing (For Friends of Deb Drum)

Melissa Burch – Real Fast Library Marketing (For Friends of Deb Drum)

**More information:

Get Melissa Burch – Real Fast Library Marketing (For Friends of Deb Drum) at Salaedu.com

Description

WHAT WILL YOU GET:

Module 1 – Preparing Your Book For Libraries

​The Library Opportunity
​Getting Your Book Ready For Libraries
​Pricing Your Book
Getting Your Book Listed With Distributors
Creating Local Demand For Your Book
The All Important Catalog Block
Librarians as Resources
Preparing Your eBook For Library Sales

Module 2 – Getting Your Book Into Libraries

​Preparing Your Sales Materials
​Mechanics of a Winning Cover Letter
​Your Books One Sheet
Your Marketing and PR Plan
The Importance of Press Releases
The Author Sheet
Initial Library Contact
Following Up With Libraries
Library Sales Calls
Impress Librarians With Your Emails
How To Set Up a Library Marketing Campaign Librarians Will Love

Module 3 – Library Databases

​California Library Mailing List
Texas Library Mailing List
Alabama Library Mailing List
Arkansas Library Mailing List
Colorado Library Mailing List
Georgia Library Mailing List
Kansas Library Mailing List
Kentucky Library Mailing List
Massachusetts Library Mailing List
Maryland Library Mailing List
Oregon Library Mailing List
South Carolina Library Mailing List
Tennessee Library Mailing List
Wisconsin Libraries
U.K. Library Mailing List

​Florida Library Mailing List
Illinois Library Mailing List
Idaho Library Mailing List
Indiana Library Mailing List

Missouri Library Mailing List
Montana Library Mailing List
North Central Kansas Library Mailing List
Academic Ohio Libraries
Branches Ohio Libraries
Ohio Library Institution
Ohio Main Libraries
Ohio Library Master
Vermont Library Mailing List
Vermont Library List Master
Museums, Societies and Foundations

Module 4 – Bonuses

​Implementation Webinars
Selling To Chain Bookstores
How To Work With a Sales Assistant
Library of Congress and CIP Blocks – Q&A Session
How To Set Up a Free Marketing Campaign Librarians Will Love
Documentation

More information about SEO Marketing – Traffic:
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic/visitors and the purchase of paid placement.

SEO may target different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

Optimizing a website may involve editing its content, adding content,
and modifying HTML and associated coding to both increase its relevance to specific keywords and remove barriers to the indexing activities of search engines like Google ,Yahoo etc.
[citation needed] Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.[

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior,
what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.
SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP).
These visitors can then be converted into customers.

SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines
when a user enters a local search for its products or services. The former instead is more focused on national or international searches.