Social Media Marketing World Session (2020)

Social Media Marketing World Session (2020)

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Keynotes

Below you’ll find our keynotes. All-Access, Marketer, and Community tickets gain access to keynotes.

Social Media Marketing in 2020: What the Newest Research Reveals
By Michael Stelzner, Social Media Examiner

Topic: Industry Trends

How to Build a Brand on Instagram That Stands Out and Thrives
By Jasmine Star

Topic: Instagram Marketing

An Unconventional Path to Sustainable Social Media Success in 2020
By Ann Handley

Topic: Social Strategy

Timeless Storytelling: How to Tell It and Show It Better Than Ever
By Marcus Sheridan

Topic: Storytelling

Instagram Marketing

Below you’ll find the sessions focused on Instagram marketing. This track is included with your All-Access or Marketer ticket.

Advanced Instagram Stories: Techniques to Create Engaging Stories
By Sue B. Zimmerman

Topic: Instagram Stories

How to Create Unforgettable Instagram Stories – Even When You’re Busy
By Alex Beadon

Topic: Instagram Stories

How to Quickly Grow Your Instagram Following: Stories, IGTV, and Beyond
By Chalene Johnson

Topic: Instagram Marketing

Instagram Strategy: How to Create Content That Thrives on Instagram
By Jenn Herman

Topic: Instagram Marketing

Quality Over Quantity: Secrets to a Profitable Instagram Account with Fewer Than 10,000 Followers
By Tyler J. McCall

Topic: Instagram Marketing

How to Use Instagram Ads at Every Stage of Your Sales Funnel to Generate More Leads and Sales
By Andrew Hubbard

Topic: Instagram Ads

Make your Instagram Story Ads Sizzle! How to Add Kick-Butt Kapow to the Most Underutilized Placement
By Susan Wenograd

Topic: Instagram Story Ads

Facebook Ads

Below you’ll find the sessions focused on Facebook Ads. This track is included with your All-Access or Marketer ticket.

Advanced Facebook Ad Techniques for 2020 and Beyond
By Jon Loomer

Topic: Facebook Advertising

How to Write Facebook Ads that Work: Tips from the Trenches
By Molly Pittman

Topic: Writing Facebook Ads

How to Get More Leads and Sales With Your Facebook and Instagram Ads
By Rick Mulready

Topic: Facebook Advertising

How to Use Facebook Ad Analytics to Improve Your Performance: A Deep Dive
By Andrea Vahl

Topic: Facebook Advertising

Words That Sell ANYTHING! How to Write High Converting Facebook Ads
By Ken Moskowitz

Topic: Writing Facebook Ads

Never Guess Again: How to Use Proven Marketing Funnels to Scale Your Facebook Ads Results
By Azriel Ratz

Topic: Facebook Ads

How to Build a Facebook Ads Funnel That Converts Strangers Into Customers
By Charlie Lawrance

Topic: Facebook Ads

Advanced Cold Audience Facebook Ad Targeting: Step-by-Step
By Paul Ramondo

Topic: Facebook Ads

How to Scale Your Facebook Ad Results Using The Ad Amplifier
By Ralph Burns

Topic: Facebook Ads

Facebook Organic

Below you’ll find the sessions focused on Facebook organic. This track is included with your All-Access or Marketer ticket.

How to Use Organic Facebook Content and Deliver Epic Results
By Mari Smith

Topic: Facebook Marketing

How to Cultivate Community and Sell Within Your Facebook Group
By Dana Malstaff

Topic: Facebook Groups

How to Creatively Engage Your Facebook Group to Keep People Coming Back
By Bella Vasta

Topic: Facebook Groups

YouTube for Business

Below you’ll find the sessions focused on YouTube advertising. This track is included with your All-Access, Marketer, or Community ticket.

How to Get Your Videos Discovered on YouTube
By Tim Schmoyer

Topic: YouTube Videos

The Ultimate Strategy to Market Your Brand on YouTube
By Derral Eves

Topic: YouTube Channels

5 YouTube Ad Tactics to Scale any Business
By Brett Curry

Topic: YouTube Ads

Your YouTube Rapid Growth Plan: How to Grow Your Audience and Profits
By Sean Cannell

Topic: Video Marketing

10 YouTube Thumbnail Split Testing Strategies That Resulted in 300 Million Views
By Evan Carmichael

Topic: Video Marketing

Video Marketing

Below you’ll find the sessions focused on video marketing. This track is included with your All-Access, Marketer, or Community ticket.

Getting Started With TikTok: Leveraging 15-Second Attention Spans
By Rachel Pedersen

Topic: TikTok Marketing

How to Get a Crap-Ton of Eyeballs With Video Ads That Brand and Sell
By Daniel Harmon

Topic: Video Ads

How to Master the Video Ad Funnel and Double Your Sales
By Travis Chambers

Topic: Video Ads

The Video Sales Machine: How to Make a Video That Gets You Customers
By Owen Video

Topic: Video Marketing

How to Design an Organic Video Strategy That Turns Your Ideal Audience Into Customers
By Ben Amos

Topic: Video Marketing

You’ve only seen 5 of 16 tracks! Keep on scrolling… 

LinkedIn Marketing

Below you’ll find the sessions focused on LinkedIn marketing. This track is included with your All-Access or Marketer ticket.

How to Create a LinkedIn Content Strategy That Attracts Your Ideal Prospects
By Viveka von Rosen

Topic: LinkedIn Content

How to Create LinkedIn Ads That Convert
By AJ Wilcox

Topic: LinkedIn Ads

The Fast, Easy, and Non-Sleazy Way to Generate Leads on LinkedIn
By John Nemo

Topic: LinkedIn Selling

How to Leverage LinkedIn Video to Grow Your Brand
By Goldie Chan

Topic: LinkedIn Video

How to Turn Your LinkedIn Page into a Lead-Generating Machine
By Michaela Alexis

Topic: LinkedIn Selling

Social Strategy

Below you’ll find the sessions focused on social strategy. This track is included with your All-Access or Marketer ticket.

Winning the War for Attention
By Mark Schaefer

Topic: Social Strategy

Subscription Triggers: How to Convert Site Visitors Into Subscribers Who Become Superfans
By Pat Flynn

Topic: Marketing Strategy

Turning Fans into Customers and Customers into Fans
By David Meerman Scott

Topic: Social Strategy

Digital Empathy: How to Build a Social Media Community, Not Just a Following!
By Brian Fanzo

Topic: Influencer Marketing

Becoming Iconic: How to Move Your Social Media to the Ultimate Level of Distinction
By Scott McKain

Topic: Marketing Strategy

How to Create Customer Experience Magic in Everything You Do: Lessons From Disney
By Duncan Wardle

Topic: Social Strategy

Influencer Marketing Strategy: How to Maximize Your ROI
By Neal Schaffer

Topic: Social Strategy

How to Capture Attention, Amplify Your Message, and Keep Your Audience Coming Back for More
By Jessika Phillips

Topic: Social Strategy

Content Marketing

Below you’ll find the sessions focused on content marketing. This track is included with your All-Access or Marketer ticket.

How to Create Three Types of Scalable Social Content That Get Results
By Jay Baer

Topic: Content Marketing

Becoming Well-Known: How to Become the Recognized Expert in Any Industry
By Michael Stelzner, Social Media Examiner

Topic: Content Strategy

How to Creatively Repurpose Content for Maximum Impact
By Melanie Deziel

Topic: Content Repurposing

How to Create Content That Generates Sales, Step-by-Step
By Andrew Pickering and Pete Gartland

Topic: Content Marketing

Organic Traffic is NOT Dead: How to Drive More Visitors to Your Content
By Holly Homer

Topic: Content Marketing

Content Marketing Strategy: How to Get More Leads and Sales With Your Content
By Ian Cleary

Topic: Content Marketing

How to Repurpose Your Video Content Across Social Media for More Leads and Sales
By Kim Garst

Topic: Content Marketing

Video Creation

Below you’ll find the sessions focused on video creation. This track is included with your All-Access, Marketer, or Community ticket.

How to Create YouTube Videos That Attract Your Ideal Audience: The Video Success System
By Roberto Blake

Topic: Video Creation

How to Create Videos On The Go Like a Pro: Advanced Audio, Lighting, and Filming Tips
By Justin Brown

Topic: Video Creation

A Tactical and Practical Way to Creating Engaging Videos for Your Business
By Shaun Ayala

Topic: Video Creation

How to Create Videos People Will Watch to the Very End
By Nick Nimmin

Topic: Video Creation

Prepare to Perform: Professional Secrets to Speaking On Camera With Clarity and Confidence
By Molly Mahoney

Topic: Video Creation

How to Create Videos That Connect With People and Grows a Community
By Steve Dotto

Topic: Video Creation

Unknown to Unforgettable: The Art and Science to Being Irresistible on Camera
By Stephanie Liu

Topic: Video Creation

Impact in an Instant: How to Create High Quality Video and Results at Scale SPONSORED
By Harris Beber and Suze Kaufman

Topic: Video Creation

Live Video

Below you’ll find the sessions focused on live video. This track is included with your All-Access, Marketer, or Community ticket.

How to Create a Live Show: Tips, Tools, and Techniques to Succeed
By Ian Anderson Gray

Topic: Live Video

How to Use Facebook Live to Grow Your Community, Brand, and Business
By Lou Mongello

Topic: Facebook Live

The Anatomy of a Perfect Live Video on Facebook and Instagram
By Alex Khan

Topic: Live Video

Twitter Marketing

Below you’ll find the sessions focused on Twitter marketing. This track is included with your All-Access or Marketer ticket.

How to Get Your Ideal Audience to Consistently Tweet About You and With You
By Chris Strub

Topic: Twitter

How to Implement Results-Driven Marketing Tactics on Twitter
By Dan Knowlton

Topic: Twitter Marketing

Pinterest Marketing

Below you’ll find the sessions focused on Pinterest marketing. This track is included with your All-Access or Marketer ticket.

How to Get Your Pinterest Pins to Appear in Pinterest and Google Search
By Peg Fitzpatrick

Topic: Pinterest SEO

Stop the Scroll! Visual Marketing Tips and Tricks for Non-Designers
By Jeff Sieh

Topic: Pinterest Marketing

How to Drive More Traffic With Pinterest Video
By Jennifer Priest

Topic: Pinterest Video

Local Business Marketing

Below you’ll find the sessions focused on local business social media. This track is included with your All-Access or Marketer ticket.

How to Effectively Market Your Local Business in 2020
By Bruce Irving

Topic: Local Marketing

Effective Organic Social Strategies for Driving More Foot Traffic
By Stacy Tuschl

Topic: Local Marketing

The Ultimate Facebook Ad Local Playbook to Drive Leads, Foot Traffic, and Revenue
By Dennis Yu

Topic: Facebook Advertising

How to Maximize the ROI of Facebook Ads and Instagram Ads for Your Local Business
By Allie Bloyd

Topic: Facebook and Instagram Advertising

How to Turn Your Customers Into a Content-Creating Army
By Tyler Anderson

Topic: User Generated Content

Analytics

Below you’ll find the sessions focused on measurement and analytics. This track is included with your All-Access or Marketer ticket.

How to Design Marketing Dashboards That Make You Smarter—With Google Data Studio
By Chris Mercer

Topic: Google Analytics

How to Prove the ROI of Your Social Media Marketing
By Christopher Penn

Topic: Social Analytics

What Do They Want? How to Use Analytics to Draw in The Right People and Keep Them Happy
By Andy Crestodina

Topic: Social Analytics

Messenger Bots

Below you’ll find the sessions focused on Facebook Messenger Bots. This track is included with your All-Access or Marketer ticket.

How to Multiply Your Webinar Conversions Using Messenger Bots
By Natasha Takahashi

Topic: Messenger Bots

How to Build a Bot That Isn’t “Salesy” but Gets Subscribers Begging to Buy
By Mary Kathryn Johnson

Topic: Messenger Bots

How to Use Facebook Messenger to Quickly Grow Your Email and Bot Subscribers
By Steve Chou

Topic: Messenger Bots

How to Get Quality Leads With Messenger Bots: Tools, Rules, and Resources
By Kelly Noble Mirabella

Topic: Messenger Bots

How to Use Chat Marketing to Grow and Scale Your Business
SPONSORED
By Mike Yan

Topic: Messenger Bots

Customer Advocacy

Below you’ll find the sessions focused on customer care and customer advocacy. This track is included with your All-Access or Marketer ticket.

How to Identify Your Raving Fans and Turn Them Into Brand Advocates
By Carlos Gil

Topic: Customer Advocacy

How to Deliver Amazing Customer Service in Today’s Digital World
By Shep Hyken

Topic: Customer Advocacy

How To Get Customers To Do Your Social Media Marketing For You
By Dan Gingiss

Topic: Customer Advocacy

Workshops

Below you’ll find our 90-minute professional development workshops.

Pitching and Presenting: A Masterclass in Public Speaking
By Michael Port and Amy Port

Topic: Public Speaking

How to Write Copy That Sells Without Being “Salesy”
By Ray Edwards

Topic: Copywriting

How to Write Persuasive Copy in a Voice That’s Unmistakably Yours
By Mike Kim

Topic: Persuasive Writing

How to Get Started With Google Ads, Without Blowing Your Budget
By Ilana Wechsler

Topic: Google Ads

How to Convert More Site Traffic Into Customers With Split Testing
By Chris Dayley

Topic: Conversion Rate Optimization

How to Develop a Mindset That Will Empower You to Achieve Any Goal
By Cliff Ravenscraft

Topic: Business Mindset

How to Build a Lasting Legacy With Your Personal Brand
By Chris Ducker

Topic: Personal Branding

How to Clarify Your Brand Story to Amplify Your Impact
By Park Howell

Topic: Storytelling

Content Marketing Strategy: How to Create Scalable, Measurable, and Profitable Content
By Robert Rose

Topic: Content Marketing

How to Build a Digital Marketing Plan to Grow Your Business
By Rich Brooks

Topic: Digital Marketing

Visual Design for Non-Designers: How to Create Amazing Content for Your Business
By Donna Moritz

Topic: Visual Design

Storytelling Techniques That Will Elevate Your Brand
By Miri Rodriguez

Topic: Storytelling

The Influential Personal Brand: How to Turn Your Reputation into Revenue
By Rory Vaden

Topic: Personal Branding

Artificial Intelligence and How It Will Transform Your Marketing
By Paul Roetzer

Topic: Artificial Intelligence

How to Start a Podcast: Simple Steps to Broadcast Your Message to the World
By Paul Colligan

Topic: Podcasting

Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.