Susanne Hügel – Innovation In Service Industries

Susanne Hügel – Innovation In Service Industries

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Description:

Susanne Hgel studies innovation in service industries from the industrial organization and behavioral theory perspectives, therefore chooses the real estate industry as object of study.

The author examines the existing research on firm innovativeness, proposes a more advanced concept, and empirically validates a new measure in a service industry context. Thereby, the innovation status quo of the real estate industry is studied.

In addition, the book addresses the impact of slack resources on the organizational members innovative work behavior. Overall, important insights about the service industries innovation pattern and organizational behavior are revealed.

The book acknowledges the increasing role of innovation due to the altering business environment in the 21st century, such as shifts from goods to services, or the globalization of markets.

About the Author:Susanne Hgel is an expert in the field of innovation, business model development, and digital transformation in the real estate industry. She wrote her dissertation at the Real Estate Management Institute (REMI) of EBS Business School.

Real Estate course

What is real estate? Learn about Real Estate

Real estate investing involves the purchase, ownership, management, rental and/or sale of real estate for profit.
Improvement of realty property as part of a real estate investment strategy is generally considered to be a sub-specialty of real estate investing called real estate development.
Real estate is an asset form with limited liquidity relative to other investments,
it is also capital intensive (although capital may be gained through mortgage leverage) and is highly cash flow dependent.
If these factors are not well understood and managed by the investor, real estate becomes a risky investment.

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