Content Crash Course from Pam Hendrickson

Step 1: The 5 Golden Rules of Content That Connects & Converts

You’ll discover the secrets to creating content that 1) attracts the right audience, 2) connects with your prospects, 3) converts them to customers and 4) delivers tremendous value and impact.

• The 3 key elements to being clear with your content strategy. Skip these and you run the risk of confusing your audience . . . and we all know that a confused mind doesn’t buy.
• How to produce the all-important “results in advance” that turn new readers into your biggest fans.
• How to create content that makes your audience click through—no matter how much other “noise” is around. Here’s a little tough love from me, but it’s true: If your content isn’t relevant, no one is going to read it.
• Discover how to work with the human brain—instead of struggling against it—to open your students to discovery and make them more likely to take action—fast.

Step 2: How to Get—and Keep—Your Audience’s Attention

I’ll unlock the keys to understanding exactly how people really consume information so you can work the big levers that drive them to pay for content—as well as your products and services.

• Exactly how to bridge the gap between content and revenue (and it can feel like a big one!) with my 5-part formula for building readers into customers. (This is what so many bloggers—including even the pros—are missing.)
• 7 powerful ways to grab attention in a noisy, noisy world, as well as…
• How to turn that attention into action so you have an audience who wants to pay you for what you know.
• How to turn zero likes, zero comments and zero shares into a flurry of activity with 6 simple tools you can use right now.

Step 3: Your Signature Talk

My business really took off once I discovered my core story and signature talk. I’ll show you how to position yourself as a leading expert in your field and attract speaking, media and publishing opportunities—and how to convert your audience into paying customers.

• How to leverage the elements that every Signature Talk must have so you have your audience in the palm of your hand, instead of speaking to an audience that’s totally tuned out.
• I’ll show you how understanding the two key parts of your talk will prevent you from falling flat—and keep you from turning your audience 100% against you. (I’ve seen it happen, and it’s not pretty!)
• How to improve your presentation skills—and successfully pitch your products and services from stage—to become an in-demand speaker and open up a new source of revenue.
• Engage your audience quickly, easily and effectively with my 3×5 formula. It takes all the guesswork out of creating an effective presentation.

Step 4: The “How-To”—3 Steps for Creating Quality Content That Sells

So many programs only focus on the “why,” but I will also give you the “how” when it comes to content curation, structure and production. In short, I’ll show you all the nuts and bolts you need to become a content master ASAP.

• How to leverage third-party research, your network and the myriad resources available so you don’t have to create all of your content on your own. Leverage what’s there—and get great results. I’ll show you how!
• How to harness the potential that every communication has to transform a person’s life. It’s one of the greatest gifts you can give and receive, and I’ll show you the secrets behind it.
• How to leave your audience wanting more so they return to you over and over again for more solutions of higher and higher value. (And how not to “fill them up” with too much information in a free blog post and never see them again!)
• Exactly what resources you need to create a content-producing machine that works on autopilot, including contractor resources, equipment and an inside tour of my webcasting setup. It took me a couple of years to get this right, and I’ll share it all with you in barely an hour!

Step 5: Content Distribution

What good is all your content if no one ever sees it? In this step, I’ll show you how to 1) uncover new content distribution channels (paid and free), 2) maximize the 3 types of media and 3) optimize your content so it’s seen by the highest number of people possible within your target market.

• The 3 types of media. Treat them all the same at your own risk! I’ll share my specific, easy-to-implement strategies for content distribution in each of these mediums.
• The 3 ways to get your content seen, read or heard. (All you need is 3!) I’ll show you how to use these levers to capture attention and convert new qualified leads to your business. You’ll save TONS of time over the trial-and-error method.
• How to measure your return on investment (ROI). Your money—and your time—are the most valuable resources you have. I’ll show you the smart way to evaluate how you’re spending both so you get the biggest bang for your investments.